Sales up, Profit down?
Fractional CFO's for Startups and SME's
CFO leadership at Coca-Cola and Johnson & Johnson
of a full-time CFO's annual cost — with the same strategic depth
from first conversation to active financial leadership in your business
Sound familiar?
Your accountant says the numbers are fine.
Your bank account tells a different story.
Profitable on paper. Cash-starved in practice.
Revenue grows, margins look healthy, but there is never enough cash when you need it — for investment, for dividends, or simply for peace of mind. Nobody has explained why.
Making six-figure decisions with incomplete data.
Hire or outsource? Expand or consolidate? Invest or conserve? You are making your biggest calls based on instinct — because you do not have the financial model to know better. Hope is not a strategy.
The business is growing. Your returns are not.
You did not build this to work harder for less. If growth is not translating into profit you can pay yourself, distribute to investors, or reinvest with confidence — something is broken in the numbers. Not in the business.
Investors and banks are asking questions you cannot answer.
Unit economics. Cash conversion cycle. 3-year rolling forecasts. These are not optional for a scaling business — they are the minimum. If you cannot produce them, you lose before the meeting starts.
The 28CFO approach
We do not audit your books.
We diagnose your profit.
Most advisors tell you what happened. 28CFO tells you why — and what to do about it.
We bring the financial discipline of billion-dollar corporations to your scale. Not as a part-time bookkeeper, but as your CFO: tracking your margins, stress-testing your decisions, and holding your numbers to the same standard that built global businesses.
The result: you stop guessing and start knowing — where your profit goes, which decisions to make, and what your business is genuinely worth to an investor.
What we deliver
Six ways we improve your bottom line.
Margin recovery
Find the profit hiding in your pricing, cost structure, and client mix — and recover it systematically.
Cash flow clarity
Know exactly where your cash is, where it is going, and when you will have it. No more month-end surprises.
Investor-ready financials
Unit economics, 3-year forecasts, board packs. Built to the standard that raises capital and satisfies lenders.
Profitability by product and client
Discover which parts of your business make money — and which ones quietly cost you. Then redirect your effort accordingly.
Budget and forecast discipline
Plans grounded in data, not optimism. Updated as your business evolves. Decisions you can defend to any board or investor.
Growth-stage financial leadership
From first fundraise to exit: the CFO function your business needs, scaled exactly to your stage. No overhead. No compromise.
First step
Don't guess at your finances.
Diagnose them.
The 28CFO Financial Health Assessment gives you a clear picture of where your business stands today: margins, cash position, reporting quality, and growth readiness. No pitch. No jargon. Just an honest diagnostic from a team that has done this at scale — across Fortune 500 companies and ambitious SMEs.
By submitting you agree to our Privacy Policy. We will never share your data.